In order to generate excitement and attention for the new Mercedes-Benz A-Class before the market launch, Mercedes-Benz turned secret prototypes into advertising media.
Cars were plastered with QR codes and sent onto the streets. Scanning one of the codes unlocked an app with teaser information about the new A-Class model.
According to Mercedes-Benz, pictures of the new appearance were spread by paparazzi and car fans throughout all online channels – as the above video demonstrates.
