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'MyCityWay' app offers localised details to users and businesses ‎

MyCityWay, an app designed to transform a mobile phone into a utility tool for navigating the local neighbourhood, is popping up in cities around the globe.MyCityWay is a self-described  ‘urban...

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Universal uses social media to harness fan power

BackgroundBrands put weeks and months of planning into their social media efforts, but when it comes to celebrities it’s easy to assume that their levels of fame do all the hard work for them when it...

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Mercedez-Benz covers cars with QR codes to generate online buzz

In order to generate excitement and attention for the new Mercedes-Benz A-Class before the market launch, Mercedes-Benz turned secret prototypes into advertising media.Cars were plastered with QR codes...

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Cultural Differences in Understanding Data

The planet is not homogeneous, and neither are human beings. We are made up of different individuals across all backgrounds, spanning a variety of cultures and speaking a multitude of languages. That...

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Will the Advertising Industry set a trend by using Emoji to be the futuristic...

As the Internet debates the social implications of Facebook’s impending ‘dislike’ button, digital marketers are trying to decode what it means for brands.

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